Owner-Managers, Save 70%

On The Inaugural 3-Week

'Bounce Back Surf Camp'™ 

When You Join By July 4th

Here Is Everything You're Getting With This LIMITED Offer!

If you want to Bounce Back...without going under... and you'd welcome an independent perspective on some of the most difficult decisions you've ever had to take (and at an amazingly low price, as befits the crisis we're all in), then this recovery-framework is definitely for you.


Here's what you're getting with the 3-week Bounce Back Surf Camp™ - and how it can help you NOW:

  • Survive through Cash Flow Clarity: A Monthly Model to Manage the Year Ahead

    Bracing for the worst calls for some serious financial analysis. To avoid hitting the wall by running out of cash, we need to make sure you can line up the resources you're going to need to get through the worst case scenario. Having worked out your Break-Even Sales level, we'll see what can be done to lower it, through out-sourcing and cost-cutting. But we can't afford to be so radical that we kill the goose that may lay tomorrow's golden egg. To plug the residual hole in future cumulative cash flow, we'll explore asset sales and fresh sources of finance. My "Survival Spreadsheet" is the key tool we'll use - and I'm providing it you as one of the bonuses that comes with this course.

  • Get Back on Your Feet, through Raised Resilience

    We entrepreneurs are now at the sharp end of the steepest, deepest economic down-turn the world has ever seen. We are being stretched to destruction in financial and human terms, simultaneously. The challenges we face are colossal; both in finding the funding to survive and in coping with the shock and horror of the sheer scale and unfairness of the suffering we are facing. People are scattered right across the Kübler-Ross Grief Cycle, from Denial and Anger to Bargaining, Depression and Acceptance. But as business leaders, the sooner we can work through to Acceptance, the sooner we can summon our teams to survive and ultimately thrive. 


    With a qualification in Clarification Coaching, I am able to serve not only as a financial consultant but as an empathetic ear, to help clients get in touch with their feelings, express emotion and let it ease them into action (instead of getting stuck in suppressed exasperation). 


    I'll also be encouraging us all to raise our resilience levels, through healthier life-styles and habits, so that we can function with more peace and productivity in these challenging times.

  • Thrive, by Focussing on the Future

    Time to look up! When coping with a crisis, we tend to see nothing but negatives. That's natural. But we need to search for bright spots too; it would be a shame to miss them, wouldn't it? So we'll scour the skies together for silver-linings and opportunities to do things differently. Bearing in mind that there are 3 building blocks of value in a business (Stand-Alone, Synergies and Strategic Benefits for a partner), we'll explore what can be done to build each block. If progress in one area is on-hold, let's see what can be done in others. I've sold plenty of loss-making businesses in my career, which just goes to show that poor or negative stand-alone value can be outweighed by other benefits a business can offer a potential partner. And competition works wonders! So let's burnish a brilliant Blueprint for (re-)Building Your Value!  

Because we Entrepreneurs are all now facing an unprecedented crisis, and because I (ultimately) learned lessons from the Global Financial Crisis of 2008 which I wish I'd known earlier, I want to do what I can to make available to Owner-Managers the kind of help that I believe is needed, at the lowest possible price.  So I am discounting my on-line course pricing by 40% and providing several vital bonuses, free.


As I explain below, the result is a package of support and assistance offered at a 70% discount to my normal pricing.



  • 1:1 Personal Coaching Session with me

    I'm offering to commit 30 minutes (on a video call) to each of the first 30 people who commit to the Bounce-Back Surf Camp. We can spend this time on any aspect of the course, as you wish. As a fully-qualified Coach (using the Clarification Method) I can help you come to terms with the personal shock and anger triggered in your situation by this sudden, unprecedented hammer-blow to the world economy. We can explore potential silver linings, too- opportunities, maybe, to pursue in future some goals that may have been languishing in the background. Value: $250.

    • Let's explore what you most want to come through this storm with, intact
    • Let's look together for any bright spots in all the current turmoil
    • Let's tailor your whole Bounce-Back Surf Camp™ experience to YOU!.

  • Survival Spreadsheet Seminar

    This is a video training which explains how to use the exact same spreadsheet I use with clients to project monthly cash flows one year ahead. It's vital to clarify what your cumulative cash-outflow could be, worst case, so that you can work out what you need to borrow (and/or what assets you need to sell) to get through the worst. You also get the spreadsheet itself, as a download. Value: $197.

    • Let's make sure you're braced for the worst-case scenario
    • Let's calculate your Break-Even point
    • Let's see what can be done to get that Break-Even point DOWN
  • The jargon-busting book 'Increase & Extract the Value of Your Business'

    This acclaimed book, normally sold for $19, was co-written with a business leader and a motivational mentor to encourage you to get to grips with the levers of value in YOUR business by de-mystifying financial mumbo-jumbo. I want you to be able to pursue and defend the value of your business, when the time comes, with confidence!

    • You can read its 40 pages in an afternoon

    • Your clarity and confidence in goal-setting for your business will surge

    • This is the perfect primer & companion for the Bounce-Back Surf Camp™

  • My Audio-Version of the book 'Increase & Extract the Value of Your Business'

    I'll also give you my $27 audiobook version free, to enable you to absorb the content while you're doing chores around the house (or walking to work!)

These bonuses alone are worth a total of $493.


I would normally price a 3-week Group Coaching Course with weekly 90-minute live coaching sessions at $497. This Bounce-Back Surf Camp™ puts you through the paces to boost your survival chances in the stormy seas ahead. And it's hard to put a price on saving the business you have been building for years, if not decades.


However, I am offering all this to you, today, not for $990 (£805), but for just $297 (£243)


That's 70% off !


I've been through the mill myself as an entrepreneur, and I know what a lonely ordeal it can be to face a major downturn alone. 


I'm extending a hand of help because I really do want to reach out to fellow entrepreneurs now to help them get through the heavy waters ahead and bob back up again when calmer weather arrives.


And here's a chance to get a fresh perspective on your problems. 


My Bounce-Back Surf Camp™ kicks off on Monday July 6th. Registrations close on Saturday, 4th July, when the timer below hits zero, at which point the doors will be closed and this generous offer expires!


So I hope to see you on the inside. But now, dear Surfer, it's over to you!


What do our clients say?

I've been assisting entrepreneurs build and extract value since I founded Shield in 2001 to defend Owner-Managers in a world of financial advice biased in favour of buyers (who are obviously the repeat clients of the big banks and their lawyers). From an initial focus on sale transactions, I have moved upstream into value-building and growth coaching for entrepreneurs, whether or not they have any plans for sale or succession.

"Shield's Growth Coaching helped me double my profits in under 3 years. This automatically increased the valuation multiple the business deserved! So it was a double whammy benefit for us..."

Peter Bennet

Managing Director, Groveley Engineering

Shield helped me reshape my company's strategy (away from package tourism and towards cycle hire operations at strategic tourist destinations) in a way that made it more attractive. They found buyers when all the obvious candidates had withdrawn. And they maintained competitive tension. As an ex-banker myself, I can safely say that I have never seen such great value delivered in a corporate finance transaction before. Shield was able to bring investment banking expertise to a much smaller transaction size than the investment banks would look at.

Susan Achmatowicz

Founder, Country Lanes Limited

They were superb, guiding us through a very demanding process, very innovative, attentive and refreshingly straightforward to deal with. It was very reassuring to have Shield by our side.
I cannot commend them highly enough."

Eduardo Loigorri

Founder & Former Managing Director, Exchequer Software Limited

"Hiring Shield was probably one of the best decisions we ever made. Having built a business for thirteen years, in the last three months we managed to triple its value"

Joe Zammit Lucia

Founder, Former President and CEO, Cambridge Pharma Consultancy

Although the issues involved could hardly be more serious, this course is going to be enjoyable! It has been designed according to the principles of 'Experience Products' - the latest approach to making course content engaging, memorable and fun. I'm really looking forward to it myself!


Finally, I'd like to thank you for considering my offer to assist you.

I wish you all the very best in these extraordinarily challenging times for entrepreneurs.


Warm regards,



Dr. David Young

The Exit Expert


Copyright 2020 - Shield Corporate Finance Ltd