The Most Important Letter You Will Read

ATTENTION hard-working Owner-Managers

Jargon-busting Booklet Reveals
How To Build & Extract the Value
of Your Business
- whether or not you want to sell it

DAVID YOUNG

From the desk of The Exit Expert

London, UK

Dear Fellow Owner-Managers,

If you want to look back one day with pride & satisfaction on your current business venture, this is the most important book you'll ever read.

Here's why:

Whether or not you want to sell your business, you need to extricate yourself from it, over time- both to increase its value and to get what you, personally, want from it for you and your loved ones
Any exit attempt certainly has the power to make you, or break you, for life
But you CAN make a dramatic difference to the outcome, if you know how, and if you start now

During my 30 years in Mergers & Acquisitions, I've witnessed many fortunes tragically & unnecessarily lost... by owners allowing their business to remain dependent on them (making them unsaleable), leaving sale too late, not getting their businesses fit for sale, failing to attract the best buyers & meet their needs, having unstructured sale processes, or falling into the traps set by sophisticated repeat buyers (who know all the tricks).

Get it wrong, and you can end up bitter & disillusioned.

Get it right, and you'll be astonished by the value you can extract – possibly beyond your wildest dreams!

But first, a word of warning:

Not every business is worth, nor can it immediately be sold for, a multiple of the initial price expectation. A business needs to be able to operate without its founders and moulded to make a difference to bigger buyers, who need to be helped to understand the potential - and made to compete for it, in a carefully choreographed confidential auction process.

This all takes planning, preparation, imagination, mastery of a million details and persistence, over time. But so did the establishment of your business, didn’t it? So why not go the extra mile, to extricate yourself from your business and make any ultimate exit excellent?

With that understood, let me tell you...

Exactly What You're Getting

First of all, this isn’t like any business book you’ve ever read. There’s no fluff or filler- just battle-tested tactics that have been working for me for decades.

And it’s easy to read.

At 42 pages, you can read it in an afternoon. And you’ll immediately “get” the system I have been using for over 20 years to triple the value of my clients’ businesses.

I've used the approach you’re getting in this little book to achieve really remarkable results selling many different types and sizes of business, in many different countries. For example, I sold a small, flat-lining seed business for 80 times pre-tax profits. I sold an engineering subsidiary of a well-known publicly-quoted textile company for more than the market capitalisation of the whole group. Later, after I’d set up my own advisory firm, Shield, to help SME sellers, a couple who were selling their small consulting business for a respectable $10m price came to me for help to negotiate the contract. When I found out they had accepted the first decent offer that came along, I persuaded them to let me run a confidential auction process … and that netted them $32m, plus an earn-out potentially worth a further $54m.

But it's about MORE that just Tripling the Value of Your Business in the Run-Up to Sale

It explains various options for extracting value from your business, apart from selling it (Chapter 6).

And if you do ultimately want to sell your business, the book explains what selling a business involves (see Chapter 7).

As I said, there’s more to this little book than just building much bigger value prior to sale. Here’s a fraction of what you’re getting:

How to extract a lot of cash from the business without selling a single share (page 28)
4 other ways to extract value from your business (pages 28-31)
”No time to think about the exit?” Think again! (page 35)
How to eliminate procrastination when it comes to getting your business on a growth track
3 simple measures on which to focus in order to double your profits in 3 years (page 16)
When it’s OK to accept modest (7%) annual improvements in these measures
What to do if you still don’t want to sell yet, or at all (page 28)
If and when it comes to selling my business, "Che Sarà, Sarà", right? Wrong!
Forget a protracted, unpredictable sale period during which you struggle against the odds to keep your business on track; this 2-step approach works much better & gets to the best possible result in the shortest possible time (pages 36-38)
Why being honest about the challenges in your business works best to maximise value
But what you should never tell potential buyers
You need to rifle-shot the best buyer, to preserve confidentiality, right? Wrong! Bilateral discussions usually fail to maximise value and often break-down after lengthy negotiations, leaving soiled goods for subsequent potential buyers. Here’s a battle-tested professional approach that’s faster and safer to implement, and quite frankly, better.
Say goodbye to conventional valuations of your business, and reach for the skies
When1+1=4 (page 21)
The one life-changing thing most Sellers of small businesses miss (page 22)
The truth about Private Equity Funds (page 30)

And much, much, more!

Yes, that’s a lot of valuable information for any business owner. But it gets better because you’re also getting...

Guidance on how to gear your business & your value extraction approach to your personal needs

This little book will help you greatly, wherever you are on your business journey. By providing an overview of your various exit options and what it’s going to take to make a success of them, you can work with the end in mind, and weave value-building into your day-to-day activities from now on. This will give you clarity and peace of mind, while helping you avoid the knuckle-gnawing anguish of realising, if and when it comes to sale, that it’s too late to make a dramatic difference to an ordinary outcome.

Here's What To Do Next

The "cost" of the book is $6 and you get it instantly, as a download.

As soon as you place your order, you’ll get an automated receipt, with a link to download the book, directly into your email inbox.

You can access it anywhere immediately, without having to wait for a package to arrive.

Oh, and in case you're wondering ...

There Is No Catch!

I realize this is very inexpensive…so you might wonder what the “catch” is.

And I know there are some websites out there that offer you a great deal on something but then they stick you in some programme that charges your card every month.

This isn’t one of them.

There’s NO hidden “continuity program” you have to try or anything like that.

I’m literally giving you this entire book for $6 as a means of “putting my best foot forward” and demonstrating real value.

My hope is that you’ll love it and this will be the start of a good business relationship for years to come.

Clients and prospects have been buying the book for years at its full price of $19, from the Shield Shop on the Shield website.

This $6 offer is part of a limited marketing test via Facebook.

As an additional bonus, I am releasing to those who act on this special low-price book offer a PDF entitled “The 10 Worst Value Depressants You Want to Weed Out”. This gives you a handy checklist of the things that can kill a sale, or drag it down, if left unchecked, but which aren't too difficult to tackle if you start sooner rather than later.

And, in case you’re wondering…

Yes.

Of course there’s a money-back guarantee.

In fact, I think it’s…

The Boldest Guarantee In The World

I 100% guarantee you’ll love this book and the audio version you can buy too, or I’ll return all your money and let you keep the book and the audio version anyway.

That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no questions asked.

How’s that for fair?

This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires

Send Me The eBook

Thanks for taking the time to read this letter and I look forward to hearing from you soon.

Sincerely,

David Young

P.S. In case you’re one of those people, like me, who just skip to the end of the letter, here’s the deal:

I’m offering you a 42-page book that outlines how to triple the value of your business in three years.

The book is reduced in this offer from $19 to $6.

I’m walking you through how to sell your business for more than it’s worth, honestly and without sacrificing integrity.

I’m also giving you a free PDF on the “The 10 Worst Value Depressants You Want to Weed Out”.

On top of all that, I’m offering you the purchase, also at a 2/3 discount, of a 60-minute audio version of the book, which I recorded to enable you to absorb the material while you’re on the move, and to listen to it again and again, until it becomes familiar to you and you can keep it all in mind while you work in your business day to day.

This is a very limited offer because it’s a marketing test.

There’s no "catch" to this offer. You will not be signing up for any "trial" to some monthly programme or anything like that.

In fact, if you don’t like the book, let me know, and I’ll even give your back the $6.00.

And obviously, you can keep the book!

Click here and claim your copy now. You won't regret it.

DISCLAIMER: The outcomes stated above are my personal results. Please understand that my results are not typical; I'm not implying you'll duplicate them (or do anything for that matter). I have the benefit of practicing as a Merger & Acquisition professional for 30 years, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I'm using these references for example purposes only. Your results will vary and depend on many factors ... including but not limited to your background, experience and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.